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Bluetooth SIG

The Bluetooth Special Interest Group wanted to expand awareness of its wireless technology beyond just headsets. Binary Pulse launched a consumer and retailer education initiative at RetailVision. Coordinating the participation of dozens of Bluetooth manufacturers, we crafted collateral, an educational microsite, in-store signage, and interactive POP displays. We then helped pitch brick-and-mortar and online retailers to gain acceptance for the initiative.

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