Top 100 Social Brands for 2009

Top 100 Social BrandsThe Vitrue 100 was announced for 2009, indicating those brands that have most effectively embraced and engaged the social Web. Presence at the top of the list (many of them return from the 2008 list) represents a consistent, disciplined effort on the part of the brand. (And it doesn’t hurt to have awesome products.)

I think we’re seeing real systemic acceptance of the media on the part of more and more brands…where social media isn’t just something you do, but it’s the way you are.

Check out the list below and think about where you’ve seen some of their social efforts or if, in fact, you’ve been engaged by them.

The Vitrue 100 of 2009

  1. iPhone
  2. Disney
  3. CNN
  4. MTV
  5. NBA
  6. iTunes
  7. Wii
  8. Apple
  9. Xbox
  10. Nike
  11. Starbucks
  12. NFL
  13. PlayStation
  14. Adidas
  15. BlackBerry
  16. Sony
  17. Mercedes
  18. Microsoft
  19. Samsung
  20. BMW
  21. Nintendo
  22. Best Buy
  23. ESPN
  24. Ford
  25. Honda
  26. Ferrari
  27. Gucci
  28. Nokia
  29. Major League Baseball
  30. Dell
  31. Coca-Cola
  32. CBS
  33. ABC
  34. iPod
  35. Mac
  36. Turner
  37. Nissan
  38. Toyota
  39. eBay
  40. Amazon
  41. Victoria’s Secret
  42. Nutella
  43. NASCAR
  44. Disneyland
  45. Audi
  46. NHL
  47. Red Bull
  48. Verizon
  49. Intel
  50. Subway
  51. Hewlett-Packard
  52. Puma
  53. Kia
  54. Fox News
  55. Porsche
  56. Jeep
  57. Dodge
  58. Pandora
  59. Walmart
  60. Zappos
  61. Suzuki
  62. McDonald’s
  63. Krystal
  64. T-Mobile
  65. Skittles
  66. KFC
  67. Volkswagen
  68. NBC
  69. Sprint
  70. Pixar
  71. Motorola
  72. IKEA
  73. Pepsi
  74. Cisco
  75. REI
  76. LG
  77. AT&T
  78. Converse
  79. The Gap
  80. Chevrolet
  81. Louis Vuitton
  82. Toys”R”Us
  83. H&M
  84. Philips
  85. General Motors
  86. Pringles
  87. Visa
  88. Prada
  89. Panasonic
  90. IBM
  91. VH1
  92. Hulu
  93. Oracle
  94. Burberry
  95. SEGA
  96. Sears
  97. Avon
  98. Jet Blue
  99. Lacoste
  100. Comcast

Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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Is your content working as hard as it can? Measure it against the “U.R.B.” standard.

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