Tech Firms Increasing Paid Search Spends

Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ’09 and Q1 ’10. Still, an increase is an increase.

What’s interesting to me is the impact of Google Instant on paid search spends. Indications are that companies are increasingly buying more pay-per-click ads even on those terms that they’re doing well on organically.

“Covario expects click-through rates, CPCs and overall spending to increase on Google this year as a result of the impact Google Instant has on transferring clicks from natural search to paid search. The company “documented a rise of between 3% and 4% of all clicks transferring to paid search, meaning advertisers need to spend more on paid search for keywords where they do rank highly on natural search in order to maintain the same levels of traffic and conversions,” according to the report. (These are the listings where clicks will be transferred to paid search.)”

So, how about you? How is paid search balancing in your search strategy?


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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