Stay Ahead of the Competition with Multimedia

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.

“More than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month.”  – comScore Video Metrix, June 2009

Multimedia is no longer just a “nice-to-have.” Increasingly, it’s expected by prospects and customers. As a communications medium, a brand builder and a viral social media tool, time and time again multimedia proves its mettle in the technology marketer’s arsenal. If you’re not integrating multimedia into your online presence, you may get left behind. Or, worse yet, devoured.

800 Languages, 1 Typeface

Fascinating case study about Google and Monotype’s collaboration on Noto – an incredibly ambitious project to create one master typeface that can display on any device, any medium, in any language or writing system.


Drone on the Farm

A report from the Association for Unmanned Vehicle Systems International predicted that the legalization of commercial drones would create more than $80 billion of positive economic impact (i.e., revenue and job creation) between 2015 and 2025. The predicted biggest piece of that growth? Agriculture.


Ready for Smart Tattoos?

MIT Media Lab, in partnership with Microsoft Research, has unveiled DuoSkin, a project that uses temporary tattoos as connected interfaces that can be used in a variety of ways.