Increasingly, marketing happens across a series of conversations in which those being marketed to have equal or greater power than those doing the marketing. In this primer session, we define key terminology, and survey the domain of new media channels and what each of them can offer as part of an integrated social marketing effort. We talk about how user generated content, search and personalized communications to groups of like-minded individuals all can meet the specific objectives of today’s B2B marketers.

View Video (53 mins, March 2009) »

Right now, people are talking about your company or products. They’re forming experiences, sharing them, and creating spheres of influence. You simply can’t afford to not participate in that dialogue. We discuss the Social Audit, identifying resources and Social Media Champions (internal and external), selecting the right venues, and establishing rules of engagement for the day-to-day monitoring and maintenance.

View Video (50 mins, March 2009) »

Publishing and promoting your own blog is an effective way to insert your voice into this swell of Web-based information. It also becomes an important forum to solicit prospect feedback and engage in targeted two-way conversations. We discuss how to successfully plan for a blogging undertaking, how to keep a blog fresh, relevant and search-friendly, syndicate blog content via RSS, respond to customer feedback (good and bad), and the rationale for mediated vs. unmediated reader feedback.

View Video (56 mins, April 2009) »

Multimedia content is not just a “nice-to-have”…it’s a critical component in attracting and engaging viewers. We discuss the creative process of reducing complexity and developing a simplified visual message, humanizing your brand through multimedia, and leveraging social media venues like YouTube to extend the reach and search visibility of your multimedia investments.

View Video (53 mins, April 2009) »