Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

Technology marketers take note. Social media IS a valuable lead generation tool. And it appears more and more of your competitors know it. Recent research compiled by eMarketer highlights that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

The ability to nurture leads in social media is unrivaled because of its inherently two-way dialogue. While it may take multiple attempts to provoke a conversation with a prospect, the resulting interaction can offer tremendous insight into consumer needs. Not because of statistical inference or black magic – but because the consumer told you what they want. Novel idea!

Offering a social complement to your other marketing endeavors is among the most powerful ways to nurture leads. Transitioning email recipients and tradeshow booth visitors to Facebook fans or Twitter followers signifies an important escalation in relationship. I often call Twitter the ultimate opt-in marketing platform.

What you stand to learn about your prospects and customers from that point forward is a direct result of your interest and energy.


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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