Atalasoft, a division of Lexmark, wanted to tell its company story. A few discussions with Binary Pulse revealed an organization renowned for its unswerving, singular focus on document imaging technology. This two-minute animated overview video shows how obsession can actually be a good thing.
Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)
Is your content working as hard as it can? Measure it against the “U.R.B.” standard.