We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) recently looked to Binary Pulse to help develop an integrated, multi-channel campaign promoting its customer engagement-boosting solutions. The persona-centric approach required putting a face to several key buyers of enterprise solutions. And that's exactly what we did.

Working closely with Kofax subject matter experts, we breathed life into key buyer profiles, tailoring content to three distinct personalities. Language was hand-crafted to speak in each audience’s native tongue.

Anchored by a Binary Pulse-penned, 27-page eBook, the content campaign featured display ad, email and social components to attract prospects.

The campaign was highlighted by a series of three Web videos. We scripted, cast, shot and animated these videos to add more than a little character to this successful campaign. Check them out:

“Exactly What Do You Know?”

 

 

“Can You Travel at the Speed of Now?”

 

 

 

“Are You Ready to Move?”

 

 

800 Languages, 1 Typeface

Fascinating case study about Google and Monotype’s collaboration on Noto – an incredibly ambitious project to create one master typeface that can display on any device, any medium, in any language or writing system.

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Drone on the Farm

A report from the Association for Unmanned Vehicle Systems International predicted that the legalization of commercial drones would create more than $80 billion of positive economic impact (i.e., revenue and job creation) between 2015 and 2025. The predicted biggest piece of that growth? Agriculture.

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Ready for Smart Tattoos?

MIT Media Lab, in partnership with Microsoft Research, has unveiled DuoSkin, a project that uses temporary tattoos as connected interfaces that can be used in a variety of ways.

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