We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) recently looked to Binary Pulse to help develop an integrated, multi-channel campaign promoting its customer engagement-boosting solutions. The persona-centric approach required putting a face to several key buyers of enterprise solutions. And that's exactly what we did.

Working closely with Kofax subject matter experts, we breathed life into key buyer profiles, tailoring content to three distinct personalities. Language was hand-crafted to speak in each audience’s native tongue.

Anchored by a Binary Pulse-penned, 27-page eBook, the content campaign featured display ad, email and social components to attract prospects.

The campaign was highlighted by a series of three Web videos. We scripted, cast, shot and animated these videos to add more than a little character to this successful campaign. Check them out:

“Exactly What Do You Know?”

 

 

“Can You Travel at the Speed of Now?”

 

 

 

“Are You Ready to Move?”

 

 

Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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