Facebook Brand Pages Poised to Get Google Boost

facebook_fanGoogle’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promoters. Right now, Google intends to only show updates from public Facebook pages, which are generally fan pages. That means that corporate fan pages stand to gain an entirely new wave of visibility in search, driving more interest not only to an individual fan page, but the Facebook community in general. And where there’s more traffic, there’s more opportunity.

Facebook continues to make smart moves to ensure its ubiquity and relevance. If you haven’t seriously considered a fan page as an extension of your online social presence, this boost from Google may be the final motivation. Driving more traffic to your fan page can mean more exposure to growing communities, increased interaction among engaged consumers, and more brand advocacy and word of mouth.

Social and search continue to evolve as the most potent combined determinants of online marketing success. It’s time to get on board.


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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