Facebook Brand Pages Poised to Get Google Boost

facebook_fanGoogle’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promoters. Right now, Google intends to only show updates from public Facebook pages, which are generally fan pages. That means that corporate fan pages stand to gain an entirely new wave of visibility in search, driving more interest not only to an individual fan page, but the Facebook community in general. And where there’s more traffic, there’s more opportunity.

Facebook continues to make smart moves to ensure its ubiquity and relevance. If you haven’t seriously considered a fan page as an extension of your online social presence, this boost from Google may be the final motivation. Driving more traffic to your fan page can mean more exposure to growing communities, increased interaction among engaged consumers, and more brand advocacy and word of mouth.

Social and search continue to evolve as the most potent combined determinants of online marketing success. It’s time to get on board.

800 Languages, 1 Typeface

Fascinating case study about Google and Monotype’s collaboration on Noto – an incredibly ambitious project to create one master typeface that can display on any device, any medium, in any language or writing system.


Drone on the Farm

A report from the Association for Unmanned Vehicle Systems International predicted that the legalization of commercial drones would create more than $80 billion of positive economic impact (i.e., revenue and job creation) between 2015 and 2025. The predicted biggest piece of that growth? Agriculture.


Ready for Smart Tattoos?

MIT Media Lab, in partnership with Microsoft Research, has unveiled DuoSkin, a project that uses temporary tattoos as connected interfaces that can be used in a variety of ways.