Cisco Flip Spins Social

From the moment I read the press release pre-announcing Cisco’s “Do You Flip” campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.

Simple. Social. Hopefully successful.

cisco_do_you_flip
Check out the site here. (Nice to see the broadcast media support on this campaign.)


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

2

Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

3

Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

4