Ones and Zeros

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)

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Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ‘09 and Q1 ‘10. Still, an increase is an increase.

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As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.

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Yahoo! Organic Search Transition has begun. Testing of Paid Search Account Transition is now underway also.

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