Ones and Zeros

Here’s recent research from Nielsen (compiled in November 2009) on consumer electronics usage and category leadership. Everything from TV viewership to smartphone usage to the top gaming platforms.

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As social media continues to permeate our clients’ collective consciousness, the call for corporate policies is beginning to get louder. Some clients have the foresight to establish social media policies at the onset while some are playing catchup. So here are some good tips and references to consider when penning your company’s social media policies.

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As Facebook trumpets passing 350 million users worldwide, it’s interesting to see a development over the past few weeks. If you’re a Facebook user, you’ve probably noticed that the Suggestions area of your home page has changed a bit. The area once solely focused on recommending new friends now includes advice on how to nurture your relationships with existing friends.

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Twitter continues to get its little claws firmly planted in the leading social networks. Following announcements with Bing and Google, and hooks out to Plaxo and Facebook via tools like TweetDeck, Twitter is successfully managing to diversify its reach across the social Web…now adding LinkedIn to its roster of interconnected communities.

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I had a discussion with a friend a few days ago who is an outsider to the marketing world. When she asked about a new prospect meeting I had, I reflexively explained that I was under NDA and couldn’t discuss the company or product in any detail. (18 years of conditioning works!) However, the fact that I tweeted about attending the meeting in the first place highlights the fact that all of us engaged in any social media marketing (SMM) activities sit at the top of a very slippery slope regarding confidentiality.

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