Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.
Ones and Zeros
A Binary Pulse Technology Marketing Blog
Posts Tagged ‘Social Networking’
If you’re like the bazillions of people who received the email spam that miraculously claimed that Mars would appear equal in size to the Moon Friday night, then you got a demonstration of the undeniable power of social media.
At this week’s E3 tradeshow, Microsoft unveiled the really startling Kinect. After its progressive sneak peaks of the past year (under the code name Project Natal), the Kinect is now poised to be a milestone not only in how people use their Xbox 360s, but how consumers think about computer interfaces in general.
New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.
When I speak to companies about the rise of social media, I often begin with a historical perspective. Underlying all the high-tech wizardry that seduces many social media users, there is a very real, very simple driving force behind the movement: humanity.
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