Ones and Zeros

I’ve used TweetDeck for more than a year now. I dig it. Today I discovered that my install hasn’t been updated in some unknown period of time. I decided to manually update the version and, apparently, a LOT has happened since my last refresh. If you haven’t started using TweetDeck yet (or updated for awhile), now’s the time to jump in.

View Full Post >>

As social media continues to permeate our clients’ collective consciousness, the call for corporate policies is beginning to get louder. Some clients have the foresight to establish social media policies at the onset while some are playing catchup. So here are some good tips and references to consider when penning your company’s social media policies.

View Full Post >>

The Vitrue 100 was announced for 2009, indicating those brands that have most effectively embraced and engaged the social Web. Presence at the top of the list (many of them return from the 2008 list) represents a consistent, disciplined effort on the part of the brand. (And it doesn’t hurt to have awesome products.)

View Full Post >>

Recent announcements by Google and Bing about their increasing inclusion of tweets and social network status updates in SERPs is setting the SEO community alight. SEO is already a highly dynamic endeavor. While there are certainly core best practices that can be applied in virtually any circumstance, it requires customized effort to forge and defend page one rankings in a competitive space. Now, inject real-time feeds that can refresh literally every second and you understand why SEO is about to become infinitely more challenging and complex.

View Full Post >>

Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.

View Full Post >>