Ones and Zeros

Here’s three quick reasons why you want to avoid the spammy rule of reciprocity on Twitter and some sound tips to help make your Twitter effort relevant and effective.

View Full Post >>

Interesting report out from eMarketer on the rise of social media budgets. Of particular interest to us and our customers is the rise in B2B spending. It’s comforting to see that so many B2B companies are shedding the perception that social media doesn’t apply to them.

View Full Post >>

Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.

View Full Post >>

I’ve used TweetDeck for more than a year now. I dig it. Today I discovered that my install hasn’t been updated in some unknown period of time. I decided to manually update the version and, apparently, a LOT has happened since my last refresh. If you haven’t started using TweetDeck yet (or updated for awhile), now’s the time to jump in.

View Full Post >>

As social media continues to permeate our clients’ collective consciousness, the call for corporate policies is beginning to get louder. Some clients have the foresight to establish social media policies at the onset while some are playing catchup. So here are some good tips and references to consider when penning your company’s social media policies.

View Full Post >>