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	<title>Ones and Zeros &#187; ROI</title>
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	<link>http://www.binarypulse.com/blog</link>
	<description>A Binary Pulse Technology Marketing Blog</description>
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		<title>Finding Tradeshow ROI with Location-Based Apps</title>
		<link>http://www.binarypulse.com/blog/index.php/2011/01/finding-tradeshow-roi-with-location-based-apps/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2011/01/finding-tradeshow-roi-with-location-based-apps/#comments</comments>
        <pubDateFormatted>Jan-14-2011</pubDateFormatted>
		<pubDate>Fri, 14 Jan 2011 08:18:12 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tradeshows]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.binarypulse.com/blog/?p=1136</guid>
		<description><![CDATA[Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Greatest Twitter ROI Story Ever Told</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/08/the-greatest-twitter-roi-story-ever-told/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2009/08/the-greatest-twitter-roi-story-ever-told/#comments</comments>
        <pubDateFormatted>Aug-30-2009</pubDateFormatted>
		<pubDate>Mon, 31 Aug 2009 04:02:34 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.binarypulse.com/blog/?p=310</guid>
		<description><![CDATA[Whether you are a zealous believer in or dubious skeptic about the role of social media in the technology marketing mix, you most likely join the chorus of people wondering aloud about the ROI it delivers. With the variety of social tools and applications at marketers' disposal – combined with hundreds, if not thousands, of possible communications objectives – there are virtually limitless permutations of form an ROI calculation can take. I thought I'd share a recent experience of mine that distills down social media ROI to one day and one decision.]]></description>
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		<title>Multimedia Presentations Have Legs</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/07/multimedia-presentations-have-legs/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2009/07/multimedia-presentations-have-legs/#comments</comments>
        <pubDateFormatted>Jul-22-2009</pubDateFormatted>
		<pubDate>Wed, 22 Jul 2009 20:17:14 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[3D illustration]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.binarypulse.com/blog/?p=162</guid>
		<description><![CDATA[I often talk of the undeniable value of multimedia presentations. We see it time and time again...a presentation originally conceived for use solely on a corporate Web site finds new life at tradeshows, on DVDs, in one-on-one sales presentations, as a training tool, and now in the shareable social Web. More than ever, technology marketing clients understand the enduring ROI of multimedia and online video.]]></description>
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