Ones and Zeros

Here’s recent research from Nielsen (compiled in November 2009) on consumer electronics usage and category leadership. Everything from TV viewership to smartphone usage to the top gaming platforms.

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With holidays quickly approaching and a planned visit from my parents, I realized that I didn’t have a bed for our new guest room but really didn’t think about it much until I saw an ad in the Wall Street Journal for an inflatable bed from Frontgate. Kudos to Frontgate for effectively using video to help their website visitors buy from them.

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Everyone who knows me understands that I am a full-fledged sci-fi geek. I have no issues with the characterization…I wear the badge proudly. I’ve been pretty pumped up about James Cameron’s upcoming effects extravaganza “Avatar” that purportedly pushes the art of 3D animation to never-before-seen limits. It comes out December 18th. Yesterday, LG launched an interesting Avatar tie-in promotion for its eXpo smartphone.

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From the moment I read the press release pre-announcing Cisco’s “Do You Flip” campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.

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Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search.

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