Ones and Zeros

Watching a pre-roll version of a recent AT&T commercial, I was taken aback at what appears to be a pretty clever, and not-so-subtle jab at arch-rival Verizon.

View Full Post >>

Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.

View Full Post >>

Everyone who knows me understands that I am a full-fledged sci-fi geek. I have no issues with the characterization…I wear the badge proudly. I’ve been pretty pumped up about James Cameron’s upcoming effects extravaganza “Avatar” that purportedly pushes the art of 3D animation to never-before-seen limits. It comes out December 18th. Yesterday, LG launched an interesting Avatar tie-in promotion for its eXpo smartphone.

View Full Post >>

These icons link to social bookmarking sites where readers can share and discover new web pages.

I was just directed to one of the more head-scratching online marketing ploys I’ve seen in some time. I don’t know if this is brilliant, bizarre or both. Phenomenal execution…I just question the relevancy. However, it just inspired me to [...]

View Full Post >>

Taking a brief spin through YouTube looking for irreverent creative inspiration, little did I know I would be inspired by a banner ad. Today, Volvo ran a leaderboard on YouTube in support of its new XC60. What was so cool? Beyond some great, demonstrative use of video to illustrate its auto-braking feature, the banner ad featured an integrated Twitter stream.

View Full Post >>