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	<title>Ones and Zeros &#187; Copywriting</title>
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		<title>When Content Loses Chronology</title>
		<link>http://www.binarypulse.com/blog/index.php/2010/08/when-content-loses-chronology/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2010/08/when-content-loses-chronology/#comments</comments>
        <pubDateFormatted>Aug-27-2010</pubDateFormatted>
		<pubDate>Sat, 28 Aug 2010 01:44:53 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[Reading the recent news about Barnes &#038; Noble's financial woes and the suspected complicity of e-book sales in the company's decline, my belief that the days of the printed book becoming a piece of nostalgia are fast approaching intensified. Regardless of what happens with e-book sales in the future, I think there's something more interesting at work: the increased dissociation of content from physical form.]]></description>
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		<title>Better Copy in Technology Marketing. The Benefits Are Clear.</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/09/better-technology-marketing-copywriting/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2009/09/better-technology-marketing-copywriting/#comments</comments>
        <pubDateFormatted>Sep-04-2009</pubDateFormatted>
		<pubDate>Fri, 04 Sep 2009 18:10:26 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Messaging]]></category>

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		<description><![CDATA[After a morning conference call during which the expression WIFM ("wiff-em", aka what's in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.]]></description>
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