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	<title>Ones and Zeros &#187; Cisco</title>
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		<title>Cisco Flip Spins Social</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/12/cisco-flip-spins-social/</link>
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        <pubDateFormatted>Dec-04-2009</pubDateFormatted>
		<pubDate>Fri, 04 Dec 2009 07:53:35 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[User Generated Content]]></category>

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		<description><![CDATA[From the moment I read the press release pre-announcing Cisco's "Do You Flip" campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.]]></description>
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