Posts Tagged ‘Best Practices’

Photoshop Doctoring and Malpractice

Oct 09
2009

Photoshop is to a graphic designer as a rolling pin is to a baker. Clay to a sculptor. Or a scalpel to a surgeon. It’s an invaluable tool that provides essential utility. But in the wrong hands, it can produce questionable and dangerous results.

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Multimedia in Email Marketing. Must…Push…the Button!

Aug 25
2009

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Blogging Best Practices Checklist

Jun 15
2009

Blogging includes two parts: writing original blog content and then engaging in a two-way conversation with readers about it. Many of our technology marketing clients who have undertook a blogging initiative (or are weighing the decision) wonder about the day-to-day tactics of staying on top of it. Here are some tactical tips to help you be a successful blogger day-in, day-out:

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