Ones and Zeros

After its much-chronicled, unofficially leaked debut, the iPhone 4G is now ready for its closeup.

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There has been a LOT of press in the past few months about Apple’s seemingly inexplicable refusal to embrace Flash technology on its mobile devices. Every time I sit down to speculate on the subject, the story changes. Today, Steve Jobs himself chose to respond.

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This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)

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I had some time to kill this weekend while my car was having its oil changed. I meandered over to Best Buy to see if they had the new 27″ iMac in store. They did. And it far surpassed even my most lustful, Mac-loving fantasies.

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