Archive for the ‘Technology Marketing’ Category

The Kin is Dead. Long Live the Kin.

Jun 30
2010

Microsoft has officially pithed its latest mobile devices, the Kin. Revealed only in April and launched via Verizon in May amidst a significant marketing push, the Kin is waving buh-bye.

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Another Swype at Touch Screens

Jun 21
2010

Fresh on the heels of my last post about the evolution of the computer interface, here’s a nifty article about Swype technology.

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Of Mice and Men: The Rise of the New Computer Interface

Jun 16
2010

At this week’s E3 tradeshow, Microsoft unveiled the really startling Kinect. After its progressive sneak peaks of the past year (under the code name Project Natal), the Kinect is now poised to be a milestone not only in how people use their Xbox 360s, but how consumers think about computer interfaces in general.

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B2B Social Media Marketing on the Rise

Jun 10
2010

New research compiled by eMarketer affirms that B2B spending on social media marketing is on the rise. Outsell estimates that marketing on social networks will grow 43.3% in 2010 while Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014 (up from $11 in 2009).

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Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

Jun 08
2010

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

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