A Binary Pulse Technology Marketing Blog
So many technology bloggers we work with get somewhat fixated on the number of user comments their posts garner (or don’t). “Why doesn’t anyone comment on our blog?” is the plaintive cry I hear. After I tell them that I sympathize (err…agonize) with them, I inform them that there are many other metrics to consider. One big one that often gets overlooked is RSS subscription.
Recent announcements by Google and Bing about their increasing inclusion of tweets and social network status updates in SERPs is setting the SEO community alight. SEO is already a highly dynamic endeavor. While there are certainly core best practices that can be applied in virtually any circumstance, it requires customized effort to forge and defend page one rankings in a competitive space. Now, inject real-time feeds that can refresh literally every second and you understand why SEO is about to become infinitely more challenging and complex.
Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.
Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search.
The intensifying battle between Bing and Google for social media hearts and minds ratcheted up a few notches last week with Google announcing Google Social Search at the Web 2.0 Summit. Part of that announcement was a somewhat veiled disclosure about Google’s agreement with Twitter.
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