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	<title>Ones and Zeros &#187; Online Advertising</title>
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		<title>Facebook Ad Prowess on Full Display</title>
		<link>http://www.binarypulse.com/blog/index.php/2011/03/facebook-ad-prowess-on-full-display/</link>
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        <pubDateFormatted>Mar-02-2011</pubDateFormatted>
		<pubDate>Thu, 03 Mar 2011 00:51:34 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
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		<guid isPermaLink="false">http://www.binarypulse.com/blog/?p=1202</guid>
		<description><![CDATA[Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.]]></description>
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		<title>Cisco Flip Spins Social</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/12/cisco-flip-spins-social/</link>
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        <pubDateFormatted>Dec-04-2009</pubDateFormatted>
		<pubDate>Fri, 04 Dec 2009 07:53:35 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[User Generated Content]]></category>

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		<description><![CDATA[From the moment I read the press release pre-announcing Cisco's "Do You Flip" campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.]]></description>
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		<title>Technology, Travel and/or Trickery</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/10/technology-travel-andor-trickery/</link>
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        <pubDateFormatted>Oct-01-2009</pubDateFormatted>
		<pubDate>Thu, 01 Oct 2009 17:48:19 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Microsites]]></category>
		<category><![CDATA[Online Video]]></category>

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		<description><![CDATA[



	These icons link to social bookmarking sites where readers can share and discover new web pages.

	
	


			
				
			
		
I was just directed to one of the more head-scratching online marketing ploys I&#8217;ve seen in some time. I don&#8217;t know if this is brilliant, bizarre or both. Phenomenal execution&#8230;I just question the relevancy. However, it just inspired me to [...]]]></description>
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		<title>Volvo Takes a Drive Into the Future of Online Marketing</title>
		<link>http://www.binarypulse.com/blog/index.php/2009/04/volvo-takes-a-drive-into-the-future-of-online-marketing/</link>
		<comments>http://www.binarypulse.com/blog/index.php/2009/04/volvo-takes-a-drive-into-the-future-of-online-marketing/#comments</comments>
        <pubDateFormatted>Apr-15-2009</pubDateFormatted>
		<pubDate>Thu, 16 Apr 2009 00:24:24 +0000</pubDate>
		<dc:creator>Drew Mehl</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Taking a brief spin through YouTube looking for irreverent creative inspiration, little did I know I would be inspired by a banner ad. Today, Volvo ran a leaderboard on YouTube in support of its new XC60. What was so cool? Beyond some great, demonstrative use of video to illustrate its auto-braking feature, the banner ad featured an integrated Twitter stream.]]></description>
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