Ones and Zeros

From the moment I read the press release pre-announcing Cisco’s “Do You Flip” campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.

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I was just directed to one of the more head-scratching online marketing ploys I’ve seen in some time. I don’t know if this is brilliant, bizarre or both. Phenomenal execution…I just question the relevancy. However, it just inspired me to [...]

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Taking a brief spin through YouTube looking for irreverent creative inspiration, little did I know I would be inspired by a banner ad. Today, Volvo ran a leaderboard on YouTube in support of its new XC60. What was so cool? Beyond some great, demonstrative use of video to illustrate its auto-braking feature, the banner ad featured an integrated Twitter stream.

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