A Binary Pulse Technology Marketing Blog
This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)
I had some time to kill this weekend while my car was having its oil changed. I meandered over to Best Buy to see if they had the new 27″ iMac in store. They did. And it far surpassed even my most lustful, Mac-loving fantasies.
Color is clearly one of the most basic elements in any visual branding strategy. Color evokes psychological and even physiological reactions. It reflects things about your company and products in a powerful, unconscious way. Increasingly, technology marketers look to leverage color more fully as a way to create distinction and reaffirm identity amidst an often-homogeneous marketplace.
I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought I’d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.
This week, Intel launched its latest global branding campaign. Dubbed “Sponsors of Tomorrow” (http://www.intel.com/tomorrow/), the campaign follows a noticeable trend in technology marketing: show us the people.
9th sphere web design
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