Ones and Zeros

I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought I’d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.

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Whether you’re thrilled or disappointed with the results of November 4th, there are some undeniable lessons every business owner can learn about sales and marketing. In no previous election has the power of branding been more successfully realized. Let’s look at how five tenets of persuasive marketing played out.

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