A Binary Pulse Technology Marketing Blog
Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ‘09 and Q1 ‘10. Still, an increase is an increase.
Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.
A classic video that shows how, in 1994, Katie Couric and Bryant Gumbel seemed totally dumbfounded by what the Internet was/is. A great chronicle of just how far and fast we’ve come in 17 short years.
Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.
What is it about B2B marketers that would lead the rest of the world to see us as resistant to social media? Just because we don’t sell lattés or lingerie, are we really perceived as being pissed that social media is invading our safe, boring little worlds?
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