Ones and Zeros

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)

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Check out Intel’s commendable interactive YouTube experience “The Escape”, leveraging integrated video, Facebook tie-in and QR codes to promote its new Core Processors. A little more style than substance, but the mechanics of it are worth acknowledging.

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What can I say…every speech the guy makes seems to be newsworthy. This one happens to be particularly cool. I like the part where he kindly reminds the Councilwoman that Apple is the biggest taxpayer in Cupertino. Pretty sure they’re going to let old Steve build whatever the heck he wants. Check out the video…

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Gotta admit, the Windows 8 sneak peek is pretty cool. Obviously, a lot of similarities between the mobile UI Microsoft’s been working on for years. Some people may think that’s odd or misguided, but to me, it’s inevitable. We’re in the middle of a breakneck race toward wholly mobile computing. Why wouldn’t the OS’s of the world be trying to stay one step ahead of that trend (if not leading it)?

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Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ‘09 and Q1 ‘10. Still, an increase is an increase.

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