New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.
Ones and Zeros
A Binary Pulse Technology Marketing Blog
Archive for June, 2010
After its much-chronicled, unofficially leaked debut, the iPhone 4G is now ready for its closeup.
Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.
When I speak to companies about the rise of social media, I often begin with a historical perspective. Underlying all the high-tech wizardry that seduces many social media users, there is a very real, very simple driving force behind the movement: humanity.
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