Archive for February 2nd, 2010

Apple Enjoys the Fruits of its Labor

Feb 02
2010
0
Comments

This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)

View Full Post >>