A Binary Pulse Technology Marketing Blog
Color is clearly one of the most basic elements in any visual branding strategy. Color evokes psychological and even physiological reactions. It reflects things about your company and products in a powerful, unconscious way. Increasingly, technology marketers look to leverage color more fully as a way to create distinction and reaffirm identity amidst an often-homogeneous marketplace.
I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought I’d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.
After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.
On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.
9th sphere web design
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