Ones and Zeros

Whether you are a zealous believer in or dubious skeptic about the role of social media in the technology marketing mix, you most likely join the chorus of people wondering aloud about the ROI it delivers. With the variety of social tools and applications at marketers’ disposal – combined with hundreds, if not thousands, of possible communications objectives – there are virtually limitless permutations of form an ROI calculation can take. I thought I’d share a recent experience of mine that distills down social media ROI to one day and one decision.

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I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Interesting article from eMarketer today about the increasing trend toward a simplified social networking landscape. According to Universal McCann’s “Power to the People: Social Media Tracker” study: “Internet users are ’starting to focus their digital life’ around single networks, rather than around many specialized tools with social features.”

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The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.

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