Big Blue Chimes In on Digital Media

 

IBM logo

Interesting research information released from IBM this week. Questions centered on media viewing habits and, specifically, video advertising. 2,800 individuals were surveyed globally. 

See the full report.

Interesting results include:

  • 76% of users have watched video on their PC, up 27% from 2007. Nearly half of them (45%) say they do it regularly and that they watch less TV as a result. 32 percent indicated they have viewed video on a portable device or mobile phone, up 45 percent from last year. Interest in mobile video content has more than doubled since last year to 55 percent.
  • 70% support having their content free and ad-supported rather than having to pay for it. However, in an online environment, users would rather see ads before or after their viewing.  Commercial interruption and/or product placements scored negatively. 
  • Nearly 60% of those surveyed were willing to provide data on themselves (demo, lifestyle and communications preferences) if they received something of value in return. Items ranged from free music or videos to things like travel points.  Younger respondents had fewer concerns about revealing personal preferences, and a sizeable portion of participants over the age of 45 were also willing to share information about themselves. This supports the dominant tenet that value exchange items and other incentives are essential to the success of an online presence focused on lead generation.
This seems to be a clear indication of online video’s increasing mainstream acceptance and supports the consideration of multimedia in the conventional marketing mix.
(This post includes information from MediaPost Communications.)

Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.

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