B2B Social Media Marketing on the Rise

New research compiled by eMarketer affirms that B2B spending on social media marketing is on the rise. Outsell estimates that marketing on social networks will grow 43.3% in 2010 while Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014 (up from $11 million in 2009).

Unlike B2C counterparts that can see social successes based on discount offers or timed promotions, many B2B companies, including technology marketers, are confronted with a different reality. Specifically, long, complex sales cycles – many involving multiple decision makers. For these companies, social media’s top priority is increasingly establishing thought leadership. Original content creation through blogs and customer interaction via communities can be effective ways to build authority and enduring engagement.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.” “B2B companies tend to have longer and more complicated messages to convey, and these longer-form tactics enable them to position themselves as thought leaders with their customers.”


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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