Automatic Captioning Now on YouTube Videos

Google just announced an interesting new service available for YouTube: automated captioning of uploaded videos. While that feature rolls out slowly through selected partners, there is also a cool “automatic caption timing” feature that enables a more manual – but still streamlined – captioning process. Simply upload a text file with a transcript of your video and Google’s speech recognition technology will figure out when those words are spoken and create captions based on this information. Pretty slick.

Beyond the obvious benefits to the hearing impaired, captioning supports a tactic that we use and advocate in many of our multimedia presentations. Offering captioning on marketing or training videos allows viewers to still get context even when the volume on their computer is low or muted – often the case in an office cubicle environment. Captioning also allows viewers to more completely understand technical details by seeing the “big words” on screen – reinforcing key points.

Check out the how-it-works video (you have to love that casual Google style “sometimes it works pretty good.”):

Seems like a great feature all around and something technology marketers can use to extend the value of their multimedia presentations. You can be sure I’ll be trying it pretty quickly.


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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