AT&T Whacked the Verizon Guy

Watching a pre-roll version of a recent AT&T commercial, I was taken aback at what appears to be a pretty clever, and not-so-subtle jab at arch-rival Verizon. In the spot (sorry, can’t find an online version of it to embed…yet), we follow an individual preparing for a trip. He takes his copy of “King Kong” from big screen to tablet as he gets in a cab to head to the airport. Along the way, traffic is snarled by an accident. Why? Well, the Verizon guy’s been mowed down on the boulevard.

Look at the progression of screens below and tell me that’s NOT what AT&T was implying. It’s a quick 3- or 4-second sequence, but the intent seems pretty clear to me.

Pretty funny, in my opinion. Would be good if the female doctor shown was actually an AT&T marketing exec. I like the EMT shoving the tablet in the Verizon’s guy’s face.

I’m sure AT&T is hoping their acquisition of T-Mobile will be sending Verizon to the ER soon.


Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.

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