Tim Howell, Marketing Strategy

Tim Howell started in technology in regional sales with NEC where he worked with resellers and regional distributors marketing and selling NEC’s displays, notebooks, printers and optical media products.

After NEC, Tim became Director of Marketing of a leading direct marketer of computer and peripheral products where he was an integral part of the management team that grew sales over 200% in just 1 1/2 years.

Tim then went on to Lotus Development to manage the relationship with a top distributor. It was at Lotus that he envisioned a more efficient way to market Lotus’ products through the channel.

As a principal and marketing strategist of Binary Pulse, Tim leverages his extensive background in B2B sales and marketing to help companies achieve their marketing goals. In nearly two decades with Binary Pulse, he’s worked with scores of small and large companies, including more than a dozen Fortune 1000 clients.

Tim graduated from Arizona State University with a Bachelor of Science degree in Marketing. He currently resides in Corona Del Mar, California with his wife and daughter.

You can e-mail Tim at timhowell@binarypulse.com

Drew Mehl, Creative Direction

Drew Mehl has more than 22 years of experience in the B2B ad agency business. Entering the creative arena as a copywriter, Drew’s pre-Binary Pulse life was spent with two Phoenix-based agencies: The Barish Agency, and Gen X Advertising. At the Barish Agency, Drew was responsible for marketing strategies and copy development for a range of companies spanning several high-tech industries, including midrange computing, computer training software, optical recognition hardware, medical equipment and power/utilities. After a period of time, Drew recognized an opportunity for the creation of an un-agency. He formulated a plan to establish a firm dedicated to the client, where the typical ad agency attitude and hype was traded in for premium creative, hard work and honesty. The result was Gen X Advertising. A self-started enterprise, Gen X grew to service clients in the high tech arenas of quality control software, telecommunications and environmental testing equipment.

In 1996, Drew took this experience and business approach to Hurt/Scott Technology Marketing – the forerunner of Binary Pulse. Hired as Creative Director, he found an instant connection with his business philosophy and work ethic. He helped cement an approach to design that emphasizes creativity while never losing focus on customer service. In 1998, Drew became a 50% shareholder and co-principal with Tim Howell and re-launched the agency as Binary Pulse Technology Marketing, helping create an agency and design firm unlike any other servicing high-tech industries.

Drew graduated from the University of Arizona with a Bachelor of Science degree in Marketing. He currently resides in Irvine, California with his wife and two daughters.

You can e-mail Drew at drewmehl@binarypulse.com