HOW WE GET IT DONE

Plot, pacing and payoff.

Multimedia is all about storytelling. Binary Pulse crafts relevant, engaging stories via a full complement of creative services that get you from concept to completion quickly and methodically.

The key is following a deliberate series of steps that enables us to identify and prioritize your objectives. We then weave those objectives into a compelling and relevant storyline that speaks to prospects and customers in their language – addressing their concerns and crystallizing your unique value propositions.

We do all of this at the pace that competitive companies demand. Through our integrated services and experienced in-house team, we are able to bring everything you need to bear quickly. From scriptwriting and storyboarding, to illustration and video capture, to sound design and all post-production editing, we make you look and sound your best. All with a single point of control that preserves the vision (and budget) from start to finish.

Finishing your multimedia piece is only the beginning of its useful life. Because we’re a full service interactive firm, we can mastermind broad-based strategies that help you maximize multimedia value. We’ll help you optimize use on your Web site, distribute it via the social web in order to drive viral traffic back to you, recruit it to your organic and paid search marketing cause, and repurpose it for tradeshows and training opportunities. All efforts help you realize maximum return on your investment.

Multimedia Presentations – Development Methodology

1. Concept Stage
   
   Storyboards plot a course to production.
   
   Color, styling and attitude shine through
   in proof of concept.
   
   No real product yet?
   No problem. 3D illustration brings it to life.
   1. Interviews
      Prior to beginning any design effort, Binary Pulse meets with key project stakeholders to fully understand requirements for the presentation.
   2. Concept Definition and Estimate Refinement
      This step entails the preparation of concept documentation that establishes direction for the presentation. This typically includes prototype sketches or digital composites that prove the visual approach as well as a narrative description of the presentation “storyline”. A refined estimate often accompanies this step.
   
   
2. Development Stage
   1. Asset Collection
      As the first part of development, Binary Pulse collects all relevant design assets appropriate to support the presentation, including text, logos, photos, and any existing audio and video assets.
   2. Scripting & Storyboarding
      At this point, a script is developed that fleshes out the storyline. Whether spoken or simply a series of on-screen captions, the script lays out the narrative to be told. Storyboards provide a visual roadmap of the presentation’s key frames, illuminating how graphics transition from start to finish.
   3. Look and Feel
      During this step, we establish the actual visual framework for the demonstration, including color scheme, typestyles, etc. We ensure that all graphic sensibilities are firmly consistent with the client brand.
   4. Proof of Concept
      Once storyboards are approved, we demonstrate the behavior and attitude of the presentation. This typically includes type and transition effects, as well as any integrated animations, proven in one sequence. Approval of this proof enables us to proceed with production of the entire presentation.
   
   
3. Production Stage
   1. Segment Review
      During this stage, graphics, content, video and illustrations are created and assembled. If appropriate, voiceover and music is recorded and synced to the presentation. At appropriate intervals, segments are presented for review and fine-tuning.
   2. Testing Stage
      At the close of the Production Stage, we present a fully functional prototype for internal and external testing.
   
   
4. Completion Stage
   1. Delivery
      Binary Pulse adjusts the demonstration based on client feedback and to achieve optimal performance. Once the prototype has been approved, we render/export files for delivery.
   2. Final Files
      Binary Pulse provides final files for Web or CD/DVD distribution. Even thumbdrives!



Iterative builds refine the story and finesse timing.

Post-production adds voiceover, music and
motion graphics to complete the piece.